The Distinction Between Conventional Design and Digital Design



A typical concern asked by many - what is the distinction between conventional design and digital design? Branding and design professionals use their explanation on the matter:

In the stringent sense, standard design refers to print based creative. Graphic design initially focused on print marketing and editorial. Designers where charged with hand crafting all work prior to sending out to print companies who would re-create the work on plates all set to be printed. The introduction of the customised computer changed whatever as design plans were created, enabling designers to form pieces on screen and send out art work digitally.

Whatever really changed when the web was born, paving the way to a completely new arena for design and marketing. Digital design can be found in to play for the first time, as the web designers started getting to grips with the brand-new media. Ever since, the possibilities within digital design have blossomed and bigger beyond contrast. Digital design not just covers web design, which in itself is hugely varied, however lots of other kinds of marketing such as email campaigns, viral advertising, flash animations, games, banners and social networks marketing.

Traditional design is purely tangible, where a piece can be held in your hand and viewed. Digital design is purely screen based. Modern digital design companies are constantly being valued as extremely as the leading marketing companies in today's environment.

This prospective discusses the cooperation between digital and brand design firms. Secret figures within the branding arena have actually identified the importance of keeping their identity clear and their identity cohesive across digital mediums.

In conclusion, there is space for both kinds of design. Conventional design media adds prestige to the message and can utilise textures, weights of documents and various finishes such as foiling, varnishes and Atomic Design Rochester embossing. Digital design is accessible to all and can take advantage of interactivity, animation and functionality.


Digital design came in to play for the first time, as the web designers started getting to grips with the new media. Digital design not only covers web design, which in itself is hugely varied, however lots of other kinds of marketing such as e-mail projects, viral advertising, flash animations, games, banners and social media marketing.

Digital design is purely screen based. Modern digital design agencies are continually being valued as highly as the top marketing firms in today's environment.

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